Zareen Khan Steps Into Entrepreneurship with Happy Hippie – A Skincare and Haircare Brand
Bollywood actress Zareen Khan has added a new role to her repertoire—entrepreneur—with the launch of her skin and haircare brand, Happy Hippie. Unlike many celebrity-backed ventures, Khan emphasizes that her label was born out of personal necessity rather than industry opportunity.
Meenu Rapria. 
“I have very, very sensitive skin,” she explains, recalling her frustration with multi-step beauty routines and expensive products that often failed. “This is something that has actually erupted from personal need. I wanted to take care of my skin in a simple, cost-effective, and effective manner.”
From Celebrity Face to Hands-On Founder
Khan is quick to address the skepticism around celebrity-driven brands. “A lot of people think, oh, an actress will just lend her name. But I was a pain—I wanted to get samples, test them on myself for two years, and tweak formulations ingredient by ingredient,” she says. Her involvement extended to product design, too. With a name like Happy Hippie, she pushed for vibrant rainbow packaging, rejecting the dull tones typical in the market.
Pricing Through a Middle-Class Lens
Affordability lies at the core of Happy Hippie. “I come from a middle-class family. There were times when I wanted to buy something but couldn’t afford it. I will never forget that time,” Khan shares. This personal history shapes her brand’s philosophy: high-quality, accessible products that do not “drill a hole in the pocket.”
Ayurveda, Genetics, and India’s “Gold Mine”
Khan also critiques the beauty industry’s obsession with imported trends. “We are in a monkey-see, monkey-do kind of era. Influencers promote something and people rush to buy it,” she observes.
Highlighting the limitations of borrowing from Korean routines, she points to genetic and climatic differences: “It might suit people in Korea; our genetics are different.” Instead, she advocates for tapping into India’s rich heritage of Ayurveda and indigenous ingredients. “Our skincare market can boom if we look inside rather than outside. India is a gold mine.”
The Big Picture Plan
While the brand currently focuses on skin and hair, Khan envisions a wider portfolio. “My big picture dream is to make Happy Hippie a household name and expand internationally. From skin and hair to body care, I want it to become a complete personal care brand.”
As Bollywood’s Veer actress steps into the boardroom, Happy Hippie positions itself as more than just another celebrity venture—it reflects a founder-led mission to democratize self-care in India’s growing beauty market.
